Its only been 2.5 years since he bought it. And it was awhile after that it started changing.

I know some people who would put the date as far back as 2002, the year they unintentionally created a certain, unfortunate class-warfare neologism.

http://en.wikipedia.org/wiki/Lucky_duckies

But that was in an editorial op ed piece. Their op ed pieces have always been political, but they always used to do a good job to make sure the politics doesn't leak out from there.