Interesting. In UAE, it's 6/12 even though the country is 100% metric. Actually, it's not weird at all in my experience, because: 1) you get used to it, and 2) you can "see" the sub in front of you, so it doesn't need any conversion or anything.
'As part of the settlement, Subway agreed to institute practices for at least four years to ensure its bread is at least 12 inches long. The judge approved $520,000 in attorney fees and $500 for each of the 10 individuals who were representatives of the class, but no monetary claims were awarded to potential members of the class.
"It was difficult to prove monetary damages, because everybody ate the evidence," said Thomas Zimmerman, who was co-lead attorney for the class. Zimmerman said the attorney fees are being split among 10 law firms.'
I think that's fair in a case like this. The lawyers are the ones who got Subway to change their practices. The 10 individuals wouldn't have been anyone who was specially hurt compared to the millions of other customers, just whoever bothered to spend the time signing up.