> Amazon is ready to flood the market with SKUs to see what sticks
This seems to be the case, they are taking a short release cycle iterative approach to get it into the customers hands fast. Very lean-startup-esque.
Apple on the other hand is more of a luxury brand. The dynamics with luxury brands is a bit different and high-end product development is more involved. Customer retention and brand consistency is critical to their business. And given their track record and ability to attract talent they don't seem to have much of an issue with doing a yearly waterfall-esque style release.
I'm not sure it makes sense for them to push out a high volume of products. They seemed to operate best when they had a few focused offerings in each category. If they want to expand they should hit new markets instead of flooding one with lots of options (which seems to be the way Tim is going).
But otherwise I agree, Apple tends to pigeonhole their 'ecosystem' into everything, which smells of valuing internal business goal instead of consumer values.
This seems to be the case, they are taking a short release cycle iterative approach to get it into the customers hands fast. Very lean-startup-esque.
Apple on the other hand is more of a luxury brand. The dynamics with luxury brands is a bit different and high-end product development is more involved. Customer retention and brand consistency is critical to their business. And given their track record and ability to attract talent they don't seem to have much of an issue with doing a yearly waterfall-esque style release.
I'm not sure it makes sense for them to push out a high volume of products. They seemed to operate best when they had a few focused offerings in each category. If they want to expand they should hit new markets instead of flooding one with lots of options (which seems to be the way Tim is going).
But otherwise I agree, Apple tends to pigeonhole their 'ecosystem' into everything, which smells of valuing internal business goal instead of consumer values.