The new one flattened the design of the page, giving a scamsite-look to the site.
The old one make it clear (not that it's necessary) what bcc sells and is more inviting for the target imo.
Agreed, this test also shows how websites need a certain amount of complexity to seem legit (even if the experts consider the complexity inferior). If the design is too bland it definitely gives me a scamsite feeling.
