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I'm still waiting for someone to figure out how to make "Etsy for food" work at scale. My guess if/when it happens it will look somewhat like what Uber has i.e. rent licensed "ghost kitchens" to small cooks by the hour and make all deliveries originating from those kitchens.


Seems that's already happening: https://www.theguardian.com/business/2017/oct/28/deliveroo-d...

Article lead: As appetite grows for upmarket takeaways, delivery service is setting restaurants up with satellite kitchens inside metal boxes.


This was tried most recently by Josephine (josephine.com) in the bay area. They ran up against laws that forbid selling food cooked at home.

I don't think it is a matter of figuring out but rather legislation.


I hope someone can figure out a model like Josephine had, I had some really tasty homecooked meals


Meals on wheels and similar meal services for elderly and disabled people have been around for years. The menus are usually home cooked style food. Some smaller ready to cook kitchens have been in my area for 10-15 years at least.

I understand you might have used homecooked to describe literally home cooked food but smaller mom and pop food prep places are really good. Personally I usually cook but a lot of friends use ready to cook places.


Interesting how when Uber and Airbnb did it they could bypass laws even with opposition.

I wonder what the difference was.


Sounds like Cloud Kitchens is trying this model - https://www.cloudkitchens.com


That’s Gobble https://www.gobble.com

They’ve been around a long time


That sounds more like the ikea.com of food.

As I understand Etsy, you're ordering complete products


The IKEA of food would be:

"Hmmm... just finished following this freaking recipe to a TEE!... why do I have a slice of raw chicken and an egg left over?"

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Joking aside, I have also looked into renting a commercial kitchen to TEST out the market to see if people would buy my wares.

The problem is that the commercial kitchens that I called at the time wanted too much financial commitment to use their space than seemed reasonable for me.

I wanted a commercial kitchen which I could rent for a few hours to do a large batch of Deviled Eggs so that I could sell fresh deviled eggs of my various recipes that people seem to really really love, but the pricing was too high.

They wanted in total, about $500 to use the kitchen, deposit, etc... I still have this idea to attempt it - maybe its time is now more affordable to test out.


Visit your local chamber of commerce. If local colleges have food programs, ask someone there. We have an organic farming coop here in the Seattle suburbs that lets you schedule time in their commercial kitchen.


Gobble went through various iterations/pivots in their seven years of existence. One of the iteration was an Etsy for food - which didn't work.

As you said, they are currently operating on the Ikea for food model.


oh wow didn’t even see it’s different now. you have to cook! i don’t understand this market. you pay for yourself to work. even 15 mins is enough that you’ll think, how often are you going to pay money again to make yourself work, again?




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