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> that's exactly what a pick-up has always been. A big ugly thing

As a former truck owner I have to disagree. I like modern trucks and with a few exceptions think they've looked great since they were invented. The truck shown by Tesla does not appeal to me.

Frankly I think it's odd how one-sided the upvotes are going in this thread. I really don't think Tesla would bother astroturfing on HN so I dunno... I guess HN folks really like the design. Personally I just don't see it having wide appeal, especially among truck owners.

A Ford F150 for example, looks 'masculine'. The Tesla truck looks... sterile? It's like comparing a sledgehammer to a scalpel.



I'm assuming by "upvotes" you're referring to positive reactions to the design as opposed to the HN voting buttons.

The design, of course, is subjective. We'll be seeing professional commentary which may sway our opinion. I would be interested to see if there were design constraints which weighed heavily in the final design.

There's a prism of ugly and this truck fits in the region which I can live with. I have mostly found Ford designs to be ugly (1995 for example.) I also feel that truck designs have mostly been similar. If I find X year Ford to be ugly, then it's relative to the same year of Chevy. There's also utility ugly and the sort of ugly which attempts to be artistic but which fails into something I would be embarrassed to drive (curves and paint schemes which aren't meant to be functional and just look bad.)

The Tesla Cybertruck has the feel of minimalist utility. It's also bold and different. Unlike the Rivian, it's not trying to be anything like the current state of the art of trucks. I think it will have a lot of appeal for being different and for having crazy specs. It's ugly, but I want one.

I have been seeing good comments pointing out problems. For example, it doesn't seem to be accommodating to accessories. Maybe this is something which will get worked out before it hits production.

History will judge this thing better than we can. Regardless of our opinion, it will be interesting to see if the design sticks.


It's funny that you choose the 1995 style because that style of F-150 is enduring enough to have its own short hand amongst truck people, the OBS (Old Body Style). The OBS generations of the F-150 are considered to this day to be beautiful trucks with lasting aesthetics by many truck folks and you'll see a lot of well preserved or rebuilt OBS bodies out there. Certainly far more than the body style that succeeded it (1997).

Tastes are subjective, I agree, but I want to point out on, at least this small matter, how much yours diverge from a lot of people that purchase trucks. I think history will judge mostly whether this appealed to people in a venn diagram of truck owners and not truck owners who are looking for very aggressive and unorthodox large status vehicles and are underserved by the truck SUV market.


For one moment I thought that you're calling the Cybertruck the "prism of ugly".


Anything about trucks in HN (or the internet really) will devolve into complaint fests about American trucks and, their size, their faux masculinity, how they are sub-par vehicles, etc. In that environment any sort of perceived challenge to the big 4 (Toyota Tundra included because it's the most American truck you can imagine, horrifying gas mileage, huge as hell) and any kind complaining about trucks is encouraged.

I don't really mind, it doesn't affect me one way or another, but I do find the consistency in these threads curious. Sometimes I chalk it up to probably far more European commenters than I would have guessed, but also it's just the demo of HN or people that spend too much time arguing about things on the internet (see the comment section of Jalopnik). You could easily turn loose a markov chain based comment generator on one of these threads and rise to the top.


This is basically cultural conditioning and selection bias. You've already owned a truck, you think they look great, you think they're masculine, you compare it to a sledgehammer. It seems marketing has worked very effectively on you.


A Ford F150 looks blobby and and archaic. The Tesla truck looks like a fucking stealth fighter. How more masculine can you get?




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