1. A crappier product (in terms of what iPad customers value); which targets non-iPad consumers; and that is better in other ways (that iPad customers don't value). e.g. kindle; or can run any apps; or any language is allowed; or is open; or is completely customizable; etc etc etc.
2. Over time, it gets better (read: slightly less crappy).
3. If it becomes good enough for iPad customers and also retains those other features which the iPad lacks, they will switch.
The big questions are: "Is there a limit to how good this crappy product can become?"; "Will it ever become good enough for the iPad customers?"; and "Is it somehow difficult/impossible for the iPad to suddenly acquire those other features?"
NB: it doesn't need to become better than, or even as good as the future iPad - just good enough. Microprocessors, screens, memory etc usually become faster, cheaper, use less energy. So, competitors will get better in these respects. In terms of user experience, they will also get better (even Windows improved). It might take a while.
People think of the iPad itself as a disruptor (which it is); but it can be disrupted in turn. Unfortunately, the competitors are presently confronting it head-on... and they will lose, because the iPad is an incredibly great product in every respect that matters to its customers.
1. A crappier product (in terms of what iPad customers value); which targets non-iPad consumers; and that is better in other ways (that iPad customers don't value). e.g. kindle; or can run any apps; or any language is allowed; or is open; or is completely customizable; etc etc etc.
2. Over time, it gets better (read: slightly less crappy).
3. If it becomes good enough for iPad customers and also retains those other features which the iPad lacks, they will switch.
The big questions are: "Is there a limit to how good this crappy product can become?"; "Will it ever become good enough for the iPad customers?"; and "Is it somehow difficult/impossible for the iPad to suddenly acquire those other features?"
NB: it doesn't need to become better than, or even as good as the future iPad - just good enough. Microprocessors, screens, memory etc usually become faster, cheaper, use less energy. So, competitors will get better in these respects. In terms of user experience, they will also get better (even Windows improved). It might take a while.
People think of the iPad itself as a disruptor (which it is); but it can be disrupted in turn. Unfortunately, the competitors are presently confronting it head-on... and they will lose, because the iPad is an incredibly great product in every respect that matters to its customers.