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> 2. This is a terrible, terrible idea. If you've got a smartphone, you'd just shop online. Maybe while you're riding the train.

Well not really. The billboards serve as advertisements, that you just happent to also be able to shop from.



I can't remember the last billboard I saw that required me to bend down to look at it.


You bend down to recognize a product near waist height? My friend, you need glasses.




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