Out of the blue, what would you call it?
It depends what your long term vision is?
What is the essence of your product? What won't change in the next 5 years? 10 years?
Is it the wood bevel? If so, maybe something like the "Core Display" or "Tree Screen" or "Forest Frame".
Do you not care about the bevel at all and it's the zen of the eInk? Then maybe call it the Zen Screen or Air Display.
Out of the blue, what would you call it?