This is pretty cool tech, but I think you need a bit of work with your video. When you start with examples, after the 1st one I'm thinking "I get it already, jesus" and already clicking through the video to find the product demo.
You torture me with 30 seconds of slow slide transitions and irrelevant videos (I know what a firefighter is, no need to show me), start talking about what you're making 30 seconds in, and finally show it to me 45 seconds in, with the end result 55 seconds in.
I know this sounds harsh, but you have got to tailor your value proposition to short attention spans. If I like it, I'll stay longer and watch more. If not, you don't want me anyway.
I'd flip most of the video around:
a) condense the first 30 seconds into 1 slide with pictures of first responders, soldiers, firemen etc
b) show them the end result and then how you toss the camera (or backwards). When this is done, you should be 10 seconds in.
c) then build upon my excitement and talk about what you want
This is all assuming I even click the video, so just having a one-sentence summary above the video also helps. (I get that there is text below, but your header is huge and so it falls below the fold and I didn't even think to scroll down until now).
I know this sounds harsh, but you're obviously not their customer. Who cares if you "like" it, or if you stay longer and watch more?
I happen to agree that the video is annoyingly slow to start but maybe their target audience isn't hyperactive Reddit distraction addicts. Maybe their research suggests buyers for emergency services like to be buttered up a bit before being pitched to. Without knowing that you're just speculating.
You know what, you're right in that I happen to fall way out of the bounds of their target, and that's not harsh at all. But I think my point still stands. Even people who like to sit through 2 hour long bullet-point presentations / butter-up sessions with synergistic turnkey solutions know, briefly, what they are being pitched before they sit down and watch.
In any case, I doubt any such research happened :)
You torture me with 30 seconds of slow slide transitions and irrelevant videos (I know what a firefighter is, no need to show me), start talking about what you're making 30 seconds in, and finally show it to me 45 seconds in, with the end result 55 seconds in.
I know this sounds harsh, but you have got to tailor your value proposition to short attention spans. If I like it, I'll stay longer and watch more. If not, you don't want me anyway.
I'd flip most of the video around: a) condense the first 30 seconds into 1 slide with pictures of first responders, soldiers, firemen etc b) show them the end result and then how you toss the camera (or backwards). When this is done, you should be 10 seconds in. c) then build upon my excitement and talk about what you want
This is all assuming I even click the video, so just having a one-sentence summary above the video also helps. (I get that there is text below, but your header is huge and so it falls below the fold and I didn't even think to scroll down until now).