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"Why is that? How could that be? The answer is because customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or services."

- Steve Jobs

from https://youtu.be/XbkMcvnNq3g?si=8Y56TFmKHJhlFXoE&t=364

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"Just avoid holding it in that way."

- Steve Jobs




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