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With nonfiction, it doesn't make sense at all. If you are interested in a topic, look for a book about it. If you aren't interested in the topic, why would you suddenly become interested just because some percentage of the general public is?

I think it makes more sense within a category/genre. Once you are looking for say books on programming language x, have a way to select the books which are most popular is definitely valuable, and even better if you can select the books which are most popular with a certain population that you respect or with particular people you respect in that area. Perhaps publishers will transition away from providing channel access to recommendation and search engines. I suppose with Amazon taking over you could say this transition has already started but it has a long way to go yet.

I work with a lot of publishers and they're still frozen, looking at the headlights rapidly approaching, and unsure which way to jump. One thing is for sure though - paper media (ephemeral or books) is going to be massively disrupted over the next decade, and this disruption is only just beginning, everyone can see this but its hard to see exactly which way this is going. My personal bet is that the web will take over completely from all these paper products, and be served on all sorts of devices, but making money on that content is far from a sure thing.



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