You have a great point about fluffy feely goody low effort broader appeal sell. I enjoyed Born to Run, but not sure how deeper one can go on barefoot running; he had a good story, anthropol-culture tie in with smatterings of kinesio-podiatric science. Sure seller! Irrationally predict that :-) Here's to gooey non-fiction with all the recent expert studies neatly conclusive in one $9.99 package.