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There is a class of people that takes advertisements at face value, as sources of information.

Not in America there isn't. Well, not a social class. The amount of tv the average American watches is insane, something like 4 hours a day. It is impossible to watch that much tv without developing some rudimentary media literacy. Maybe less, and less sophisticated than smarter, more educated people but the number of people who think drinking Bud Light will actually make them more popular and win them a hotter mate is pretty damned small.

I agree with almost everything else you said. I do suspect that every YC cohort has at least one American who grew up poor by American standards though. I'm sure they're underrepresented though.



You have not worked with seriously underprivileged people. Poorness is related to the lowest social classes in the USA, but they're actually defined by a lack of the basic tools it takes a person to survive in modern society, like literacy and numeracy. Anyone from any walk of life can become poor.

I'd be surprised if a single y-com company had a single employee that was raised by functionally illiterate American parents. I'm not talking about a child of immigrants either, but the intergenerational trainwreck of the American underclass. Keep in mind that 14-20% of Americans are functionally illiterate.

Take a minute to imagine what your life would be like if you couldn't really read. I'm not making this up-- there are lots of people who think McDonalds is healthy because Olympic athletes are on the bag.


You know what, you're right. I should have sanity checked against IQ. For the 18% or so of the population with 70 or below IQs literacy is pretty good and functional literacy is miraculous.

Yeah, I've worked with dumb people but not unemployable stupid.


I just wanted to chime in with observations on working poor from my own experience. Anecdotal, but maybe interesting.

I mostly agree with the root, but I want to challenge 2 things: the vulnerability to advertising, and the perceived percentage of Americans incapable of functioning in a modern world.

From 7 to 5 years ago, I tried doing manual labor, unskilled and walk-on jobs (opener/gutter on a kill floor, union carpentry and hoist operator at a prefab construction shop) for 3-4 months a year, saving my money, and living in South America the rest of the year.

I'm not sure if 'seriously underprivileged' has an exact definition, but the people I worked with: very frequently didn't graduate high school, sometimes had extensive criminal histories (one guy spent 8 years in jail for dragging what turned out to be an undercover cop behind his car), usually had a variety of addictions (ranging from the pervasive smoking and alcoholism to the 4 out of 4 of my fellow heavy equipment operators in shipping and receiving who admitted to being addicted to meth), and 30-80% of the time depending on the job, spoke no english at all.

... most also had really, really well-attuned BS detectors!

They just like different things than I liked, so they gave a free pass to products, ads and political parties they and their friends associated with. Exactly like >90% of the designers and coders I know.

The people who are being 'abused' by advertising -- let's say, by credit card companies and sneaky zero-down-payment offers and buying things they can't actually afford -- aren't necessarily being hoodwinked, but I'm sure their self-control is weakened by the experience of being poor. How could it not be?

Everyone knew a payday loan is a bad idea. Everyone knew leasing a $40,000 car when you make $25k a year is a bad idea. Everyone knew spending more of your money on booze than on rent and sustenance is a bad idea. Poorer people just tend to have a larger amount of pain in their and their families' life, with no way out visible to them, which makes self-control harder.

Now, I know there are some people who are so impaired mentally that they can't function at all in society. But I would make sure to call out and challenge the idea that 15-20% of Americans of working age can't function in modern society.

The people I worked with could function, and were functioning -- and yet it is guaranteed that a large number would fall under that '14-20% of Americans are functionally illiterate' figure.

You might say there's confirmation bias, but I was always there during hiring season, and I saw the washouts, too. There were some people -- maybe 1 in 100 of the people who started at these places, and couldn't make it and were let go -- who clearly had mental issues. I remember one guy who lived in a station wagon in the parking lot during his stint there, wore overalls with a t-shirt and no underwear, and never bathed -- the company gave him a week because they felt sorry for him, but he couldn't really function, and he ended up going back to live with his mother.


I wouldn't be surprised if the opposite is true. It's unbearable to watch 4 hours of TV if your mind is constantly analyzing the content. Regardless, studies show that your ability to rationalize propaganda doesn't make you immune to it. The effect is much more subtle.


source?



You made a point and quoted "studies" without spending the time to include references. When someone asks for the particular studies you are referencing, as to understand your perspective more clearly, a patronizing link to a generic search on LMGTFY does not help.




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