Being part of the community has been in our DNA since day 1. The project doesn't exist without it, and the major feeling we all have at DockerCon today is humility.
I think characterizing our involvement in the excitement of today as being nothing more than a marketing blitz is disingenuous at best.
You can spot a group trying to create buzz/hype on here pretty easily and docker is having a coordinated marketing blitz with a new release.