I think the service itself would need to be changed as well. I think if they explicitly rented antennas and that was reflected in both their marketing and their actual service (e.g. providing a raw bitstream for a user-selected frequency rather than providing a video stream for a user-selected TV channel) then they'd be alright. This is just what I've been able to understand of the situation and I'm not an expert and could be terribly, terribly wrong, of course.