Indeed. Embrace. Integrate Office with it. Extend. Buy DropBox. Extinguish. Merg...

andybak · on Nov 4, 2014

That isn't the original meaning of the term "Embrace. Extend. Extinguish." which harks back to the Microsoft monopoly trial:

https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish

> The strategy's three phases are:[11]

> Embrace: Development of software substantially compatible with a competing product, or implementing a public standard.

> Extend: Addition and promotion of features not supported by the competing product or part of the standard, creating interoperability problems for customers who try to use the 'simple' standard.

> Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.

bithush · on Nov 4, 2014

True. This is the "new Microsoft" EmExEx meaning.

BigChiefSmokem · on Nov 4, 2014

And how is this different from what every major tech company attempts to do?

rsync · on Nov 4, 2014

For. The. Love. Of. God. Stop meta-commenting on your own downvotes. Don't interject the scoring system into the discussion.

It makes you look like a child. An idiot child.

bithush · on Nov 5, 2014

Yes because name calling on the internet is the height of maturity.