So.. can I migrate to another search engine by taking all of my personal data that Google has collected on me? Well, you should know that you work for a marketing company that inserts itself between content other people create, and users that want to access it and then exacts a toll in the form of personal data. The entirety of Google's revenue is about lock-in and proprietary code and APIs. The advertising-enabled anti-privacy web that Google has enabled is frankly quite unappealing.