As mentioned in the comments, the actual price will be ~200$ with a rented helicopter, which can take up to 6 passenger.
My first thoughts as a layman are, if the service takes off [0] it could be made really feasible if they find a way to rent, land and operate a monster like the Mil Mi-26 [1], which takes 60 civilians or 90 troops.
People would use the service just to fly to the airport for fun.
I think getting stuffed into the back of a windowless Russian military helicopter may conflict with some of the appeal that the service is trying to market.
My first thoughts as a layman are, if the service takes off [0] it could be made really feasible if they find a way to rent, land and operate a monster like the Mil Mi-26 [1], which takes 60 civilians or 90 troops.
People would use the service just to fly to the airport for fun.
[0]: https://www.youtube.com/watch?v=HQZi7tmWhR4
[1]: http://en.wikipedia.org/wiki/Mil_Mi-26