I'm pretty non-confrontational, but if someone beat me up in a business meeting, I'd change my cell phone and rat them out to the police as fast possible.
Erm... if it were the mob, I'm not sure changing the cell phone is enough, sounds more like the witness protection program kind of deal. Confrontational or not, I think few know what they'd do in such a situation, and I certainly hope I'll never find out what I'd do.