If the content is that good and I somehow know this before visiting the site, I might put some effort into viewing the content, which might include sitting through their obnoxious, invasive, destructive, scummy advertising if necessary. Otherwise, I will have to settle for a selection from the other 3 petabytes of data coming into existence in the next 60 seconds. If the bandwidth saved by my non-visit is worth more than they could earn by developing a socially responsible business model, good for them, I guess.